UI/UX analysis and redesign
Port Douglas Uncovered hired me to work on their website redesign. They understood there were some specific problems in UX and wanted me to come up with right decisions.
The goal was to make a UI/UX analysis of the PDU website and come up with design decisions and improvements.
Important: we did not have to change current style and colors. The changes needed to be smart, but not crucial for visual design. We needed to keep the brand recognizable.
User Journey Map
We continued working on UX and reviewed the navigation. Here is a clean user journey map we came up with.
After UI/UX analysis and navigation optimization were done, we moved on to creating visual design decisions.
I am very happy to see the updated website live. The client followed my recommendations and used the designs I came up with. Now, the PDU website is definitely much more user-friendly 😊