Email design for an e-ticketing system
For ETEMA.RU, I created an email template design. Before, there was no specific style for the emails. Now, we are going to incorporate these emails to keep consistent with the new brand look & feel.
The emails are a very significant part of an e-ticketing system. They need to be very clean and straightforward. Users need to be able to get the idea right away: whether there is a weekly newsletter or some important information about the upcoming event. I decided to make this email look unusual — the layout is fancy, but the UX is super user-oriented.
Email in your browser
So this is how this email design is gonna look in Gmail (or elsewhere).
After the new email template style was ready we’ve come up with a list of email subjects:
— greetings to a new user
— receiving a ticket
— event cancelled/delayed, etc.
The general layout is the same in every email, but there are some differences depending on the subject.